As one of Danish Bus and Coach Owners’ Associations largest news product, Busmagasinet is a magazine where we strive to bring relevant news about the bus industry to our readers. The magazine serves our stakeholders interest by keeping them updated about the present relevant topics in our business. By mobilizing our stakeholder’s interests, we create a strong unity of singular firms, sharing similar interest. It is, among others things, through initiatives like this, that we gain great negotiation power towards political actors. To ensure the relevance of Busmagasinet, we make sure to release six editions per year. In that way, we maintain a balance between gathering relevant news and regularly staying in touch with our stakeholders.